Analysis of Aesthetic Homogeneity Based on the Theory of The Society of the Spectacle — Taking Xiaohongshu as an Example

Nowadays, people always pursue the trend of popular new things and thus gradually have similar aesthetics to others, resulting in homogeneity people’s aesthetics. For example, Xiaohongshu provides contemporary young women with aesthetic guidelines on life cosmetics. Users are also willing accept imitate such an style. In addition, process communication, it built a false spectacle. The algorithm mechanism big data KOL role bloggers make contents spectacle similar, contents. To research whether has homogeneity, by using content analysis method, this study analyzes homogeneity. finds that keywords types then discusses reasons for